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Select a Case Study to view:
Dallas Arts District
Alliance
Industry Focus: Non Profit, Arts
& Culture, Fundraising
 The
Dallas Arts District Alliance, a non-profit
organization promoting and championing
the Dallas Arts District for an astounding
24 years was looking to host a fundraising
event to support the ongoing efforts
of the organization and its continued
support of Dallas' art community.
Tiffaney Dale Agency designed and
implemented the "Savor the Arts" fundraising
campaign that was effective in raising
the organization approximately $26,000.
Our agency was successful in obtaining
an abundance of in-kind donations
that included the design and printing
of invitations and programs, the event
venue of the One Arts Plaza lobby,
appetizers from One Arts Plaza restaurants
Dali, Jorge's and Screen Door; musical
entertainment by a Jazz Trio from
the Booker T. Washington High School
for the Performing and Visual Arts;
raffle prizes from surrounding art
organizations that included the Dallas
Museum of Art , Dallas Wind Symphony
and Studio 2600. Additionally, the
event featured an art auction gallery
in which our agency was successful
in obtaining donations of paintings
from talented local artist that include
Dahlia Woods and Natalie Erwin.
The " Savor the Arts" fundraising
reception had over 150 attendees and
was featured in many publications
that included D Magazine, the Dallas
Morning News, the Dallas Observer,
People Newspapers, Turtle Creek News
and Downtown Business News.
Dallas
Black Dance Theatre
Industry Focus: Non Profit, Arts
& Culture
 With
a mission to create and produce contemporary
modern dance at its highest level
of artistic excellence through performances
and educational programs that bridge
cultures and reach diverse communities,
Dallas Black Dance Theatre works diligently
to create positive educational and
cultural experiences for the overall
community.
Tiffaney Dale Agency was successful
in creating awareness of the Dallas
Black Dance Theatre's 2008 Concert
Series and "Committed to a Vision
"Gala event featuring legendary songstress,
Patti LaBelle and a tribute to Nelson
Mandela with the "World Impact Award."
Our efforts secured media coverage
from the Dallas Morning News, Downtown
Business News, The Dallas Weekly,
The North Dallas Gazette, The Dallas
Examiner, The Oak Cliff Tribune, Today's
News Papers, Travellady.com, Elite
News, KXAS-NBC, KTVT-CBS, KDFW-FOX,
WFAA-ABC, KKDA, KERA and TXA 21-The
Daily Buzz.
In addition to live dance performances
on talk shows WFAA Good Morning Texas,
WFAA Day Break and KDFW Good Day,
Dallas Black Dance Theatre founder
Ann Williams was interviewed on the
KKDA Skip Murphy Show, KKDA Reporters
Roundtable, KSOUL Community Conversation
and KHVN Interview with Robert Ashley.
Tiffaney Dale Agency also assisted
in creating awareness of the "Committed
to a Vision" Gala sponsored by American
Airlines, AT&T and Wells Fargo. We
conducted a successful press conference
with participation from U.S. State
Representative Helen Giddings and
Councilmember Angela Hunt. Multiple
media representatives attended the
event including the Dallas Morning
News and KDFW-FOX.
Deck
the Hall Holiday Concert with Lisa
Loeb
Industry Focus: Non Profit, Entertainment
 The
Élan Circle of the Dallas Symphony
Orchestra League (DSOL) recently hosted
the 20th annual "Deck the Hall - A
Celebration of Music for Children"
concert featuring an exhilarating
and lively concert performance by
Grammy-nominated artist, Lisa Loeb,
who dazzled young guests with hits
from her highly acclaimed debut children's
album "Catch the Moon" and the newly
released "Camp Lisa." This holiday
affair was held at the Morton H. Meyerson
Symphony Center.
Tiffaney Dale Agency public relations
efforts were successful in creating
awareness of the event with concert
attendance doubling the turnout from
the previous year. Media coverage
included features in D Magazine, WHERE
Magazine, Dallas Child Magazine, QUICK,
Dallas Observer, Daily Candy, Downtown
Business News, Dallas Morning News,
Turtle Creek News, People Newspapers,
Fort Worth Star-Telegram, the McKinney
Courier-Gazette and Radio Disney.
Our agency was also successful in
solidifying performances for Lisa
Loeb on ABC's Good Morning Texas,
FOX Good Day, CBS 11 and TXA 21.
Deion
& Pilar Sanders: Sanders Claus Fundraising
Event
Industry Focus: Celebrity, Non-Profit,
Fundraising
 National
Football League and Major League Baseball
legend Deion Sanders and wife, Pilar
Sanders hosted their 2nd Annual Sanders
Claus fundraising event benefiting
underprivileged families in the D/FW
community. The event was a way to
thank the organization's continuous
supporters, while raising additional
funds to allow the organization to
continue to meet its mission of positively
impacting lives. In attendance where
many affluent guests to include Sanders
fellow Cowboy colleagues, Nate Newton,
Larry Brown and Adam "Pac Man" Jones.
Tiffaney Dale Agency was contacted
on the actual day of the event to
secure publicity and was successful
in obtaining media coverage with on-site
coverage by the local CBS and NBC
television affiliates. Photos and
coverage of the event was also listed
in D Magazine, the Dallas Weekly,
F!D luxe, Southern Savvy and Park
Cities News.
La
Bella Belly Maternity Boutique & Spa
Industry Focus: Retail and Spa
 La
Bella Belly Maternity, a contemporary
maternity boutique and spa premiered
in the Village on the Green, an urban
and mixed-style development located
near the Dallas Galleria. Tiffaney
Dale Agency's public relations efforts
positively resulted in La Bella Belly
Maternity obtaining multiple media
placements and increased brand awareness
surrounding its foray in the Dallas
market.
Media Coverage from our efforts include
features in Modern Luxury Magazine,
Daily Candy, D Beauty Magazine, D
Magazine, Dallas Child Magazine, Southern
Vanity Magazine, Kid Kaleidoscope
Magazine, WHERE Magazine, the Dallas
Morning News, Al Dia newspaper, Diario
La Estrella newspaper, The Dallas
Weekly and The North Dallas Gazette.
In addition to print coverage full
feature segments of La Bella Belly
Maternity were featured on major television
networks that include KXAS-NBC, KTVT-CBS,
KDFW-FOX, WFAA-ABC, Univision 23 and
CW 33. La Bella Belly Maternity's
store owner also appeared as a guest
on major talk shows that include Good
Morning Texas, Day Break, Metro, Positively
Texas, and Insights.
Tiffaney Dale Agency was also successful
in hosting various events that include
an exclusive media event and holiday
events such as "Mocktails and Massages"
for Mother's Day, which had participation
from over 30 expectant mothers.
Lolo
Jones, 2008 USA Olympian and USA Track
& Field
Industry: Professional Athlete
2008 USA Olympian USA Track & Field
Athlete Lolo Jones won over many hearts
during her quest in the 2008 Beijing
Olympics. Her year leading up to the
Olympics was very successful in which
she earned the World Indoor Championship
title winning the women's 60m hurdles
in Valencia, Spain with an astounding
time of 7.80. Jones began the indoor
campaign with second place finishes
in Glasgow, Gothenburg, and Stuggart
in the 60m hurdles. She then picked
up a win in Dusseldorf, setting a
meet-record in the process. In Karlsruhe,
Jones ran a personal best time of
7.77. Lolo's time is the second-fastest
by an American ever. Additionally,
at the 2008 USA Indoor Championships,
Jones won her second-straight national
championship with a time of 7.88 seconds
and also won the Visa Championship
Series title for the 2008 indoor season.
With all of her national and international
success, Jones still makes time to
return to her hometown of Des Moines,
Iowa to compete in the Drake Relays.
Tiffaney Dale Agency has worked with
Jones to ensure maximum publicity
and media appearances amidst her return
for the past two years. Our efforts
each year have been successful in
obtaining Jones appearances on the
morning talk shows of the CBS, NBC
and ABC affiliates as well as media
coverage of her community outreach
activities. Feature articles and interviews
were also showcased in the major papers
and radio stations.
Russell
Simmons: The Diamond Empowerment Fund™
Industry Focus: Celebrity, Non-Profit,
Fundraising
 Founded
in 2007 by business and entertainment
mogul Russell Simmons, The Diamond
Empowerment Fund™ (D.E.F.) is a non-profit
international organization with the
mission to raise money to support
education initiatives that develop
and empower economically disadvantaged
people in African nations where diamonds
are a natural resource. Russell Simmons
along with Emmitt and Pat Smith recently
co-hosted a fundraising event for
the organization in Dallas, TX. The
event was a success and included many
high profile guests to include Dallas
Cowboys player Terrell Owens, USA
Track & Field Olympian Michael Johnson
and NFL Legend Ray Crockett.
Tiffaney Dale Agency was successful
in managing the copy editing, graphic
design and printing process for the
fundraising event's programs, auction
booklets, invitations, menus and table
cards.
Salad
Creations Restaurant
Industry Focus: Restaurant
 Featuring
a welcoming and casual atmosphere
where healthy cuisine complements
a unique flair, Salad Creations, entered
into the Dallas marketplace in July
2007. This new opening combined with
the dynamic landscape of the restaurant
and health food industry presented
Salad Creations with unique opportunities.
In an effort to establish its "fresh
and fabulous" position as a healthy
alternative and new twist to traditional
fast food, Salad Creations wanted
to embark on an aggressive public
relations program that would allow
it to solidify its mark in the Dallas
area, while emphasizing its strong
commitment to the community.
Tiffaney Dale Agency developed a
"Fresh is Fabulous" public relations
and community outreach campaign that
included a ribbon cutting ceremony
that benefited the DallasISD's Dallas
Achieves initiative. The event included
key presentations by Council Member
Linda Koop of District 11; Dr. Wright
Lassiter, Chancellor of DCCCD; the
Greater Dallas Chamber of Commerce;
the Leadership Dallas Class of 2007
and a performance by a jazz artist
from The Booker T. Washington School
of Performing and Visual Arts. Local
coverage of the news announcements
included The Dallas Morning News,
The North Dallas Gazette, The Dallas
Examiner, The Dallas Weekly, WFAA-ABC,
KKDA and top local radio stations.
Our efforts was also successful in
gaining corporate and community participation
from an array of corporations and
organizations to include Tenet Healthcare,
Meeting Planners International, Greater
Dallas Chamber of Commerce, The Village
on the Green Residences, and the The
Verona Dallas residence community.
Vino
100 Wine Bar
Industry Focus: Wine Bar, Restaurant,
Retail
 Vino
100, a swanky wine bar located in
Uptown Dallas, was seeking an aggressive
marketing and public relations campaign
to establish the wine bar as a leader
in the market. The wine bar needed
to increase awareness of its unique
products and services to stimulate
trial by new customers and guests
and influence current customer and
guest loyalty.
Tiffaney Dale Agency was successful
in creating new marketing materials
for the wine bar which included the
creation of a new web site, wine club
member cards, press and sales kits,
special event invitations and two-fold
flyers highlighting the wine bar's
products and services. We were also
successful in creating and launching
"Art of Wine", a monthly art exhibition
in the wine bar featuring the works
of talented local artists, while benefiting
selected local charities. The monthly
opening receptions has continued to
received great response and participation
from the community and have benefited
many charities that include the Leukemia
& Lymphoma Society, Paws in the City
and The Little Tee Golf of Dallas.
Our public relations efforts positively
resulted in coverage in various publications
that include the Dallas Morning News,
D Magazine, WHERE Magazine, the Dallas
Voice, Guidelive, the Dallas Observer
and television segments on the morning
shows of NBC, TXA 21- Daily Buzz and
a live television remote from the
wine bar for ABC's Good Morning Texas.
YawpBox.com
Industry Focus: Technology, Social
Networking
 YawpBox
officially launched in the Dallas
area in January 2008. This interactive
user empowered web 2.0 and television
experience focuses on developing an
online community via YawpBox.com,
while further involving the already
loyal fan base of nationally renowned
disc jockeys, Lex and Terry , the
featured hosts of YawpBox TV.
Tiffaney Dale Agency created content
for press kits and event invitations
and secured news announcements with
The Waco Tribune Herald, KCEN-TV,
The Dallas Business Journal, The Dallas
Morning News, The Fort Worth Star
Telegram, ENVY Magazine, SUCCESS Magazine,
TXA 21-The Daily Buzz and Univision
23.
Tiffaney Dale Agency also planned
a successful launch event at Uptown's
LIFT lounge that attracted over 200
guests and benefitted the Women's
Genesis Shelter. Highlights included
a skit by Lex & Terry of Mix 102.9
and D Magazine's "10 Most Beautiful
Women in Dallas," and on-site media
coverage by CBS, Univision 23 and
ENVY Magazine.
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